Educational Webinar Program

Overview

OCP’s educational webinar program is designed to help sponsors establish themselves as marketplace thought leaders. Webinar topics are selected based upon current market trends and are a collaborative effort between an established industry analyst, the OCP Market Intelligence function, and sponsors. An analyst will lead each webinar, including providing vendor-neutral market analysis, which lends credibility and provides draw; sponsor content review to ensure your message addresses market needs and consistency across all webinar content; and live Q&A to encourage attendance to the end of the event.
OCP provides the webinar platform and promotion needed to attract a targeted live audience, webinar broadcast, and webinar content hosting for 90 days while continuing to drive attendance on-demand. After 90 days content files are provided to sponsors including distribution rights so you can continue to engage prospects and generate leads. OCP will provide sponsors with reports including leads with live and on-demand attendees’ GDPR and CCPA compliant contact information.

Projected Results

Typically, we attract over 400 registrants per webinar, with 1/3rd attending live and 1/3rd listening on-demand. The sponsors can provide direction on target audience, including company market segment and participant interests. We guarantee 100 leads. Webinars are 60 minutes in length, done live including 10-15 minutes of live audience Q&A. Webinars are generally multi-sponsor, with a maximum of three sponsors. Fees per sponsor for a multi-sponsor webinar are $10,000 with the option for single sponsor webinars at $20,000.

Educational Webinars

  • Target attendees by vertical and interest
  • Tap into cloud provider community
  • Participants are active in the community

Engagement

Attendees are Interested and Engaged Target webinar participants drawn from the OCP’s data base are active within its community and engaged in meeting the market and shaping the future. Employees from Government and Enterprise represent near 77% of the OCP database while Cloud, Telecom Service and Colocation Providers account for 10%, 2% and 1% respectively. OCP maintains over 50 mailing lists that will be tapped to generate webinar attendees targeted by interests. The interest profile of subscribers is shown below. Their interests vary from data center facilities to IT infrastructure [server, network, storage] and also include important emerging topics such as sustainability, cooling, edge computing and AI, vertical specific interests such as telecom, and security.